There are a number of terrific platforms repositioning their strategy to become a social gaming centric network, including Hi5, Friendster, and others. With the introduction of Gamecenter, Apple has entered the fray as well from the mobile side. But how to shake out the winners and losers early on?
It strikes me that Facebook’s own growth in the casual gaming market provides a template to assess the new entrants. AllFacebook provides the following infographic which I found interesting in comparing the adoption, average revenue per user, and developer ecosystem size. I’ll highlight one point I think is grossly inaccurate however: they claim the average revenue per gamer is $0, compared to Apple’s $2.43 and Android’s $2.96. Facebook’s games usually monetize using virtual goods, which are not included in the calculation. Still, average revenue per user is a bit lower on Facebook games (for more info, see appdata.com for ARPU per game).
Here’s the graph which otherwise is fascinating..